In this post, Lisa Belkin of the Motherlode Blog talks about how Moms (in particular) value trusted recommendations when it comes to their children. She sites a study from Cookie magazine that really demonstrates how parents share, and more importantly, act on, the kinds of recommendations which Parentville.com will enable.

Here’s one quick nugget (Click on the quote to see the full post.)

“A poll of Cookie readers found that 78 percent recommended brands to friends and acquaintances, and 92 percent acted on the recommendation of a friend.”